We all know that “content is king”. It is the base of any website and this is one of the ways how search engines are going to rank your website.

Having a strategy is important to design the content as per the user’s and google’s view.

Let's dive into the points which we should consider in Content Marketing Strategy.

Voice of your Brand:

The tone of the content is really important. What you are attempting to express to your readers and how you intend to convey it is critical so that readers understand what you are attempting to give to them. It is key to plan the tone of the material, whether it should be professional, conversational, or informal.

Plan how your information will be adjusted:

A plan on which angle your content is going to point is important. Let’s say an example that you are posting a blog on day to day activities of your vacation.

To keep the readers engaged, you need to add a few terms like “ stay tuned for the upcoming blog to know about my tomorrow’s visits”,

By this, you are creating an angle for the reader in such a way that they are engaged with your content.

Role of head-line:

We might feel that headline of the content is just the main point of the content that the writer is planning to target. But, very few know that writing an eye-catching headline to your content is very much essential to attracting the readers and pinpoint tile with a question like “ how-to” or “ where do we” These kinds of titles attract the readers and there is a much higher chance for the reader to remain engaged in your content till the end. So, the role of an eye-catching headline is quite precious in any content.

Research and Act:

Well, this is something logical, when you are trying to convey something in detail to your readers you should be able to convey it in such a way that all their questions are answered as a reader reads through your content. So, clear research on your topic of posting is quite essential for any writer, and not to forget about our search engine, in case the writer posts something wrong in their content, then based on the user’s review, google can penalize the website and can also put a permanent ban on the site as well.

Check for SEO rules:

As mentioned in my previous blogs about SEO and how important it is to optimize the website, similarly preparing content also involves a few points to be kept in mind. Avoid black hat SEO techniques like keyword stuffing, spammy links, etc. Planning your content according to white hat SEO techniques is always a good practice and hence can result in improvement in ranking.

Call To Action(CTA):

Well based on Newton’s third law: “ every action has a reaction”.

So, if your content is accurate and directs your readers to another page of your website or your social media handle, CTA comes to great use here. But, Why should we add a CTA? The main reason behind adding CTA is to increase the conversion rate of your website which later builds your authoritativeness.

Content Clustering: 

This is an SEO strategy designed to optimize the website structure.

Conclusion:

I have tried to cover the basic (but key points) of content writing. Follow these steps and create wonderful content based on your niche and post them in the comments below. Do post your points of improvement for the same and do let me know in case a few points need to be added for the same.